Singaporean-born and London-based, I am an Integrated Marketing Lead and Consultant specialising in the delivery of 360-degree brand activations and digital CRM communications. With a background in delivering multi-channel campaigns across global agencies and in-house environments, I focus on bridging creative production with internal business strategy.

My work is centred on experiential strategy and facilitating community growth through flagship events and partnerships to translate global vision into localised commercial success. I lead end-to-end global campaigns and digital lifecycles, ensuring brand consistency remains absolute across every international touchpoint.